On 20 May 2021, Google announced its plans to open Google’s first-ever physical retail store, in one of the greatest cities in the world: New York. The new Google Store in Chelsea will be a space where customers can experience our hardware and services in a helpful way. Google will be opening its doors to the public in summer 2021.
What’s inside?
At the Google Store, customers will be capable to browse and buy an extensive selection of Google Products, ranging from Pixel phones to Nest products, Fitbit devices to Pixelbooks, and much more. Or they can shop online at GoogleStore.com and pick up their orders from the Google store. Throughout the store, visitors will be capable to experience how google products and services work together in a variety of immersive ways, which google excited to share more about when the doors open.
Google will have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen, or helping with installations. It doesn’t matter whether you’re a longtime Pixel user, are interested in google Nest displays, or want to participate in one of the how-to workshops google will offer throughout the year — the Google team will be able to give you the help that’s specific and personalized to your needs.
Health and safety first
Google wants how its shop has changed significantly, and forever, due to the COVID-19 pandemic. Many customers still want to experience hardware before they buy it — and learn what it feels like, sounds like, and looks like in their hand or on a desk. But in-store shopping might look a little different than what customers are used to, and that’s okay. The health and safety of customers and the store team is google's top priority, and it has built a google store and shopping experience with that in mind and an eye forward to the future.
Masks, hand sanitation, and social distancing will be required in the Google Store, and Google will clean all spaces multiple times a day. The number of guests inside will be limited to ensure its customers feel safe during their shopping experience, and easy pickup options will also be available. We will continue to closely follow the guidance of the local and national authorities to maintain health and safety procedures as needed.
Why New York?
The Google Store Chelsea will be part of our urban campus in the Chelsea neighborhood, which is home to many of its 11,000+ Google NYC employees. Google has been in New York for the last 20 years, and it views the store as a natural extension of google's longtime commitment to the city.
The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so google wants to continue to explore and experiment with the possibilities of physical retail space and build upon the experience.
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